Thinking ahead pays off — in hard numbers.
Companies that build the future into their decisions earn more and grow faster than the average, year after year. Rohrbeck and Kum proved it across seven years: +33% profitability, +200% growth.
From practice: A supplier wants to know, two years before everyone else, what the shift in drivetrains means for its core business. A briefing turns vague worry into an investment decision with a clear time window — before competitors even react.
Rohrbeck & Etingue Kum, Technological Forecasting & Social Change 129 (2018)
Your most expensive hour is the one you waste.
Executives spend around 40% of their time on decisions — and consider most of it wasted. Only one organisation in five rates itself genuinely good at deciding.
From practice: Instead of sending the plant-relocation question through the advisory board a fourth time, a managing director settles it in three focused hours — with someone who pushes back, and a memo she can stand behind.
McKinsey & Company, "Decision making in the age of urgency" (2019)
The outside view prevents expensive blind spots.
Even professionals judge the same situation surprisingly differently — this invisible scatter, "noise", costs organisations dearly. An independent outside view irons it out.
From practice: Before an eight-million acquisition, an owner deliberately brings in someone neither on the payroll nor paid on the deal — and spots the one risk everyone inside had missed.
Kahneman, Sibony & Sunstein, "Noise: A Flaw in Human Judgment" (2021)